In spring 2023, MSD, a partner V-Ex has worked with on several projects in previous years, tasked me with creating a interactive virtual venue for the launch of a new ear cleaning solution for dogs : Mometamax Ultra. The venue would include a series of interactable elements to access video, informative documents, podcasts, live lectures and live chats.
The venue went through several iterations throughout its development from its original brief, including a near re-design from the ground up from me that MSD was very impressed with.
The scene includes a reception area, main hall, product stand, private lounge, vet clinics, meeting room and auditorium. Due to the changing brief, not all of these areas were utilised in the final version, but remain as a visual feature of the final venue.
Similar with all of our virtual venues, the environment is explored via a series of 360 images connected by interactive pins. Content is accessed by interactive buttons placed in specific areas.
This project was a long running endeavour, and lasted throughout most of 2023 as my main project.
Opening animation
Artistic reception animation
Reception 360 view
Artistic hall animation
Hall 360 view
Stand 360 view
Private networking 360 view
Annex exterior 360 view